Hotline

4 Advance in Calif. Lottery Review

LOS ANGELES—The California Lottery last week named four finalists in the review for its five-year, $125 million account. Advancing are the incumbent, Grey in Los Angeles, as well as DDB, Los Angeles, Foote, Cone & Belding, San Francisco, and TBWA\Chiat\Day, Playa del Rey, Calif. Eight shops initially submitted proposals. A finalists’ conference will take place June 12 at lottery headquarters in Sacramento. A decision is due by the end of July.

McCann in Mattel Review

LOS ANGELES—McCann-Erickson in San Francisco emerged last week as the fourth roster shop invited to pitch creative for Mattel’s boys/entertainment account, infant and preschool licensed entertainment properties account, and global assignments. A client representative said Mattel works with McCann in international markets. Also vying for the accounts, worth more than $50 million in combined billings, are Foote, Cone & Belding in Chicago and El Segundo, Calif., Ogilvy & Mather in Culver City, Calif., and Young & Rubicam in Irvine, Calif. Boys/entertainment and infant and preschool advertising is currently handled by FCB. Ogilvy handles the international work currently in review. The El Segundo, Calif., client is expected to brief shops early this month. A decision is expected by the end of the summer.

Riney Named Chairman Emeritus

SAN FRANCISCO—As expected, Hal Riney has retired from his daily duties at Publicis & Hal Riney, the agency he founded, and has taken the position of chairman emeritus. Riney, 69, had been semiretired for years, but recently returned to assist in the failed attempt to retain the $300 million Saturn account. Riney president Scott Marshall said Riney will still help on special projects and occasionally advise the agency.

Deloitte Taps DDB for $50 Mil. Account

SAN FRANCISCO—DDB in New York and San Francisco has won the estimated $50 million Deloitte Consulting account, according to sources. The other finalist was Wieden + Kennedy, Portland, Ore.

Sun Microsystems Interactive in Play

NEW YORK—Sun Microsystems has put the interactive portion of its account in review. Interactive agencies that returned the RFP last week are Carat Interactive; SF Interactive; the team of Bcom3 siblings Starcom IP and Novo/Giant Step; and the duo of Grey Interactive and Beyond Interactive, both Grey Global Group shops, according to Scott Anderson, director of e-marketing and Web publications at Sun. Interactive incumbent JWT & Tonic is defending with the help of J. Walter Thompson’s interactive arm, digital@jwt. The San Francisco shop also handles Sun’s traditional ad account, which is unaffected. The interactive budget was undisclosed.

Y&R Promotes Patterson to Lead Jaguar

LOS ANGELES—Young & Rubicam promoted Steve Patterson to svp, brand team leader on Jaguar, overseeing national advertising, retail and direct marketing on the account. He was previously svp, account director on Mercury and has been with Y&R in Irvine, Calif., since 1998.