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Arnold Pursues Minn. Anti-Smoking Work

BOSTON—Arnold is pursuing the 10-year, $80-110 million Blue Cross and Blue Shield of Minnesota anti-smoking account. Also competing are BBDO and Carmichael Lynch, both in Minneapolis; Crispin Porter + Bogusky, Miami; Ground Zero, Los Angeles; and BVK, Milwaukee. A decision will come in July. Arnold is pitching through its San Francisco office. Recently installed creative director Stu Cooperrider had worked on the award-winning Massachusetts Department of Public Health Tobacco Control Program before that initiative lost funding earlier this year.

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