Arnold Pursues Minn. Anti-Smoking Work

BOSTON—Arnold is pursuing the 10-year, $80-110 million Blue Cross and Blue Shield of Minnesota anti-smoking account. Also competing are BBDO and Carmichael Lynch, both in Minneapolis; Crispin Porter + Bogusky, Miami; Ground Zero, Los Angeles; and BVK, Milwaukee. A decision will come in July. Arnold is pitching through its San Francisco office. Recently installed creative director Stu Cooperrider had worked on the award-winning Massachusetts Department of Public Health Tobacco Control Program before that initiative lost funding earlier this year. Arnold and Crispin share ad chores on the national American Legacy anti-smoking account.

Minolta Taps R&J for Consumer Effort

BOSTON—Minolta has awarded its consumer ad assignment, consisting mainly of digital-camera promotions, to R&J Integrated Marketing Communications in Parsip pany, N.J. The budget was not disclosed, but sources said spending will likely be $5-10 million. Minolta continues to work with the New York office of Hill, Holliday, Connors, Cosmopulos on business-to-business assignments.

Mullen Launches Specialty-Marketing Unit

BOSTON—Mullen has formed Frank About Women, a specialty-marketing service helmed by Jennifer Ganshirt and Carrie McCament, who had been vp, strategic planning and senior vp, group account director, respectively, at the Wenham, Mass., Interpublic Group shop.

Trinity Names Prodromou to Head PR

BOSTON—Peter Prodromou has joined Trinity Communications as public-relations chief. Prior to joining the Boston agency, Prodromou was a senior vp at Weber Shandwick, Cambridge, Mass., where he was responsible for the East region technology team. Prior to that, Prodromou worked at CC and D Communications, Boston.

Techno Tune Powers WaterPik Spots

LOS ANGELES—WaterPik Technologies has launched its first work from Ground Zero. A new spot for the Fort Collins, Colo., company’s Cascadia showerhead cuts among five people showering in their apartments while each sings the 1982 Human League hit “Don’t You Want Me.” They appear to relish the oversized stream of water as a voiceover sings the product’s praises, but the crooning turns to screaming when a toilet is flushed. WaterPik put its $8-10 million account into review last year after 14 years with Foote, Cone & Belding in San Francisco. Ground Zero creative director Court Crandall said the new work is designed to showcase the Cascadia, which has been available for a year, and reinvigorate the brand.

Student Advantage, Alloy Form Partnership

BOSTON—Student Advantage has teamed with youth marketing and media company Alloy to strengthen market reach. New York-based Alloy will acquire the assets of Boston-based Student Advantage’s events and promotions division for $6.5 million in cash and future performance-based consideration. Alloy’s 360 Youth unit will promote Student Advantage initiatives, such as College Club, the Student Advantage Membership and SA Cash value card through print, outdoor and online media.