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Bank of America Launches $160 Mil.+ Media Review

LOS ANGELES—Bank of America is seeking an agency for its $160 million-plus media buying and planning account. Contending are Horizon Media and WPP Group’s Mediaedge:cia, both New York; New York shops Zenith Media and Optimedia, both jointly owned by Cordiant Communications and Publicis Groupe; along with Bcom3’s Starcom, Chicago; and other, undisclosed shops, sources said.

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