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Pro-Cuts Goes Into Review

ATLANTA—Pro-Cuts Franchise Corp. has put its estimated $2 million advertising account into review. The Hurst, Texas-based chain, which operates 200 outlets in Arkansas, Colorado, Indiana, Kansas, Kentucky, Missouri, Nebraska, New Mexico, Ohio, Oklahoma and its home state, has retained Fort Worth, Texas, consultant Julie Wilson of the Reasons Group to handle the agency search. Incumbent Grey has been invited to defend the business. “We’re looking for a very strong consumer agency with extensive multimarket experience,” said Stan Hansen, vice president of marketing at Pro-Cuts Franchise Corp.

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