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FCB Splits With Sara Lee Bakery, Deli

CHICAGO—Foote, Cone & Belding here has parted with Sara Lee Bakery and Sara Lee Deli. Those units of the Chicago company are relocating, with the bakery unit going to St. Louis, the deli unit to Cincinnati. The agency estimated combined billings at $10 million. A Sara Lee marketing executive said the split was entirely because of the relocation. No decision has been made on which agencies might pick up the accounts, he said.

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