Florida’s ‘Truth’ Ads Provoke Philip Morris

ATLANTA—Philip Morris USA is asking the Florida Department of Health to pull its latest anti-tobacco campaign. In a letter to Debra Bodenstine, director of Health Awareness and Tobacco, the cigarette company complained that ads created by Crispin Porter + Bogusky of Miami for “Florida Truth” were “inaccurate, misleading and false with regard to the conduct of Philip Morris International and its affiliates.” The agency’s work describes Big Tobacco’s marketing efforts to Third World countries. In one ad, a group of rugged Marlboro Man look-alikes learns how to say, “Come to Marlboro Country” in Spanish, Mandarin and Swahili. The company argued that the ads suggest it does not place health warnings on cigarettes in African countries, places billboards near schools in Venezuela and sends direct mail to children in China. CP+B had no comment. Florida has not responded to the request. Rob Hayes, speaking for the Florida Department of Health, said, “Our advertising plan is the same as it has been, and our rotation is continuing. Everything remains the same.”

Western Union Delivers to JWT, Zubi

CHICAGO—Western Union has selected J. Walter Thompson lead agency on its $25 million advertising account, the company confirmed. The Chicago shop teamed with Zubi Advertising Services of Coral Gables, Fla., in the review for the Denver-based wire transfer service’s business. The other two contending teams were Leo Burnett and Lapiz, both Chicago, and BBDO’s Chicago office, which partnered with Hispanic agency Dieste, Harmel & Partners in Dallas. JWT, through its WPP network, will also handle media buying and planning at Mindshare.

Civil War Museum Evaluates Agencies

ATLANTA—Coughter & Company is conducting an agency search for the Tredegar National Civil War Center Foundation. Billings are $2 million. Finalists will make presentations this week to the Richmond, Va., museum’s board. Participating agencies are Neathawk Dubuque; Big River Advertising; Barber Martin; Siddall, Matus & Coughter; and The Martin Agency, all in Richmond. A decision is expected in mid-May. The museum, to be built on the site of the Tredegar Iron Works, will open in 2005. The selected agency will develop a capital campaign and brand identity package including a logo, collateral materials and Web site.

On the Move Roundup

ATLANTA—The Martin Agency in Richmond, Va., has hired Dave Clemans as senior art director. Previously, Clemans worked at Crispin Porter + Bogusky in Miami and Goodby, Silverstein & Partners in San Francisco … Dean Lukehart has joined The Headline Group in Atlanta as director of marketing … The Buntin Group in Nashville, Tenn., has recruited Patricia DiPietro as vice president and associate media director … Clarke Advertising & Public Relations in Sarasota, Fla., has named Bill Pierson president and chief operating officer … Karen Batalo has joined Charles Ryan Associates in Richmond, Va., as vice president of public relations … In Washington, D.C., RTC Marketing has appointed Adriano DeCardenas managing director.