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Florida’s ‘Truth’ Ads Provoke Philip Morris

ATLANTA—Philip Morris USA is asking the Florida Department of Health to pull its latest anti-tobacco campaign. In a letter to Debra Bodenstine, director of Health Awareness and Tobacco, the cigarette company complained that ads created by Crispin Porter + Bogusky of Miami for “Florida Truth” were “inaccurate, misleading and false with regard to the conduct of Philip Morris International and its affiliates.”

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