Caltrans Reviews $5-10 Mil. Amtrak Intercity Biz

LOS ANGELES—The California Department of Transportation has launched a review for an agency to develop a campaign for its Amtrak Intercity passenger rail service. The two-year contract, which includes creative and media for the San Joaquin and Pacific Surfliner routes and the statewide rail safety program, is worth $5-10 million. Incumbent Glass/McClure in Sacramento will defend. Proposals are due May 31. Oral presentations are the week of July 22, with a decision shortly thereafter.

Yodeler Sues Yahoo!

SAN FRANCISCO—Wylie Gustafson, whose yodel has been immortalized in Yahoo! ads, is suing the Sunnyvale, Calif., company for $5 million over copyright infringement. Gustafson said he recorded a yodel for Yahoo!’s first TV commercial in 1996 for $590. He claims neither Yahoo! nor its agents informed him that it would be used in additional ads or as a Yahoo! trademark. The suit, which seeks an injunction prohibiting continued use of the yodel, plus damages and legal fees, was filed April 16 in U.S. District Court, Central District of California. It does not name Yahoo!’s agency, Black Rocket/Euro RSCG in San Francisco. A Yahoo! representative said the company had not been served papers and declined further comment.

Deutsch/LA Names 3 Partners

LOS ANGELES—Deutsch/LA elevated three executive vice presidents to partner: director of account planning Jeffrey Blish, 53; director of account management Kristin Bloomquist, 41; and director of media planning Colleen Kelly, 38. The Marina del Rey, Calif., shop cited growth of its integrated services as the reason for the promotions.

Cold Stone Creamery Hires 2 Shops

LOS ANGELES—Cold Stone Creamery has hired Cramer-Krasselt and Rubin Postaer and Associates subsidiary Open Minds to handle marketing, the agencies said. C-K in Phoenix will handle media buying and planning on a national level, along with public relations. While a Cold Stone representative said it has not yet signed a contract with Open Minds, the Irvine, Calif., shop is expected to handle co-op work for Los Angeles, Orange and San Diego counties, including media buying, events and PR. Creative is expected to remain in-house. Scottsdale, Ariz.-based Cold Stone has 215 stores in 23 states.

Cole & Weber Wins SRC Project

SAN FRANCISCO—Cole & Weber/Red Cell has been hired by SRC Software to develop its new ad campaign. The agency’s Portland, Ore., office will handle online and offline advertising for the crosstown client, including creative and media planning. The business was awarded after a review that included a number of undisclosed Pacific Northwest shops. A budget was not disclosed.

JWT, Zubi Win Western Union

CHICAGO—Western Union Financial Services in Denver last week awarded its $25 million ad account to J. Walter Thompson in Chicago and Zubi Advertising of Coral Gables, Fla. The team bested Leo Burnett with Bcom3 sister Lapiz, and BBDO with Hispanic agency partner Dieste, Harmel & Partners.