CP+B Bows Out of SuperPages Review

ATLANTA—Crispin Porter + Bogusky has bowed out of the Verizon SuperPages review. “We don’t go after business if we feel it’s not a right fit,” said a source at the Miami shop. “This review just didn’t jazz anybody up around here.” Still in the hunt for the estimated $30-40 million account are New York’s Kirshenbaum Bond & Partners and Bozell, along with TBWA\Chiat\Day in Playa del Rey, Calif. SuperPages is a division of Dallas-based Verizon. Crispin sources denied any suggestion that the shop is too busy focusing on its recent Ikea and Molson wins to undertake new business.

AmSouth in Review

ATLANTA—AmSouth Bancorporation is looking for a new advertising agency to handle the creative portion of its $18-20 million business. Wanamaker Associates in Atlanta has issued requests for proposal to an undisclosed number of Southeast agencies with heavy retail experience. Incumbent Slaughter Hanson in Bir mingham, Ala., which worked with the crosstown client for 13 years, will not defend. But Terry Slaughter, agency president and creative director, will assist in the review process, according to Wanamaker partner Rod Hanlon.

WestWayne CD Is Minneapolis-Bound

CHICAGO—Carmichael Lynch has hired Markham Cro nin, 36, as a group creative director. Most recently a creative director at WestWayne in Atlanta, Cronin will oversee creative on Carmichael’s $40 million Northwest Airlines account. Cronin spent most of his career at Crispin Porter + Bogusky in Miami and also served as an instructor at the Miami Ad School.

Virginia Takes Softer Anti-Smoking Approach

ATLANTA—Richmond-based Work is launching an array of 15- and 30-second spots for the Virginia Tobacco Settlement Foundation that eschew the hard-core anti-smoking stance made famous by Florida and several other states. The work suggests how delicate it is for agencies in tobacco-producing states to tackle the smoking issue. The spots, targeted at “‘tweens” (youth between ages 10 and 14), ask, “Can anybody tell us why smoking isn’t stupid?” In one ad, perplexed youngsters ponder the question but are unable to answer it.

Zimmerman & Partners Lands Fris Vodka

ATLANTA—Zimmerman & Partners Advertising has won the Fris (“freeze”) Vodka Scandia account, according to sources. The Fort Lauderdale, Fla.-based agency defeated Turkel Schwartz & Partners in Miami and two undisclosed New York shops in a review for the estimated $5 million business. Ron Fabbro, director of Zimmerman’s retail division, led the pitch team. Fris, a premium vodka distilled in Denmark, has U.S. headquarters in Coral Springs, Fla.

Honey Baked Ham Account in Play

CHICAGO—The Honey Baked Ham Co. of Ohio has contacted seven agencies about its $8-10 million advertising account. Jamie Harding, the Cincinnati company’s manager of brand communications, confirmed that a review is under way and that the company has split with Car michael Lynch in Minneapolis by “mutual agreement.”