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Toshiba’s Computer Business Goes to Temerlin

DALLAS—Toshiba Computer Systems Group has awarded its $20-30 million creative and media account to Temerlin McClain. The Irving, Texas, shop bested Doremus in San Francisco and Mezzina/Brown of New York in a review for the business. Temerlin focused on retail rather than business-to-business in its pitch. “Toshiba has a great name, and I think we showed we can build on that and take it even further,” said Temerlin chief operating officer Mark Denesuk.

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