Toshiba’s Computer Business Goes to Temerlin

DALLAS—Toshiba Computer Systems Group has awarded its $20-30 million creative and media account to Temerlin McClain. The Irving, Texas, shop bested Doremus in San Francisco and Mezzina/Brown of New York in a review for the business. Temerlin focused on retail rather than business-to-business in its pitch. “Toshiba has a great name, and I think we showed we can build on that and take it even further,” said Temerlin chief operating officer Mark Denesuk. “It’s a balance of coming up with a brand point of view, but getting that across without compromising sales.” The agency plans to move quickly, with its first work breaking by the end of the quarter. Incumbent DGWB Advertising in Santa Ana, Calif., retains Toshiba’s $10 million Electronics Imaging Department account. The Irvine, Calif., company spent less than $10 million on advertising in 2001, according to CMR.

Fellers Marketing Advances Smith to CEO

DALLAS—Fellers Marketing and Advertising has promoted executive vice president Jeff Smith to president and chief executive officer. Smith will preside over Feller’s five full-service offices in the Southwest, as well as the company’s Austin, Texas-based interactive group,Viseta, and its media operation in Dallas. Chairman Doyle M. Fellers has handled CEO duties since last July, when former chief executive Bill Holland left for Bates Southwest in Houston.

Holt to Handle GSD&M’s 7-Eleven Account

DALLAS—GSD&M has added veteran account supervisor Lance Holt to oversee its recently acquired 7-Eleven advertising account. Holt comes from Leo Burnett in Chicago, where he managed accounts such as Allstate and Kraft. Prior to Burnett, Holt was a senior account executive at BBDO’s Chicago and Houston offices. GSD&M won the $25-30 million 7-Eleven account in February. The agency’s first creative work is scheduled to break in June.

Sonic Automotive Parks Account in Mobile

ATLANTA—Sonic Automotive has selected Sullivan-St. Clair Marketing to create its advertising for the northern California market. Billings are $10 million. The client chose the Mobile, Ala., agency over automotive specialists Hall Communications in Las Vegas, Larry John Wright of Mesa, Ariz.; and Marketshare Advertising in Foothill Ranch, Calif. Sonic Automotive is headquartered in Charlotte, N.C., and operates 172 franchises and 30 collision centers throughout the Southeast, Southwest and California. Sullivan will provide traditional advertising and Web-based marketing for the client’s 18 car dealerships. Media planning and buying will be handled by MOGO Marketing in San Francisco.

For the Record

“Texans Emerge as Finalists for California Vintner” [Adweek, April 1] incorrectly identified the agency handling the Beringer Blass Wine Estates as the Integer Group of Dallas. The account is handled by Hill, Holliday in San Francisco. Integer was recently tapped by the client to create promotional and in-store material.

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