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Sonic Automotive Parks Account in Mobile

ATLANTA—Sonic Automotive has selected Sullivan-St. Clair Marketing to create its northern California advertising. Billings are $10 million. The client chose the Mobile, Ala., agency over automotive specialists Hall Communications, Las Vegas; Larry John Wright, Mesa, Ariz.; and Marketshare Advertising, Foothill Ranch, Calif. Sonic is headquartered in Charlotte, N.C., and operates 172 franchises and 30 collision centers throughout the Southeast, Southwest and California. Sullivan will provide traditional and Web-based marketing for 18 car dealerships.

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