Finalists Emerge in Western Union Review

DALLAS—BBDO in Chicago and Hispanic agency partner Dieste, Harmel & Partners here have advanced to the final round in the review for Western Union’s $25 million advertising account, sources said. Chicago shops Leo Burnett and J. Walter Thompson also will make presentations for the Denver-based wire transfer service’s business within the next week. Burnett has aligned with Lapiz in Chicago and Thompson has teamed with Zubi Advertising of Coral Gables, Fla. Incumbents Bromley Communications in San Antonio and Lowe of New York are no longer in contention.

Blue Bell Breaks TV Spot by Late Creator

DALLAS—Natural disasters are no excuse for foregoing Blue Bell ice cream in the latest television campaign from the Brenham, Texas, creamery. In “Flooded,” one of two final spots conceived by longtime creative director Lyle Metzdorf, a husband and wife drive through rising waters to rescue her elderly mother. When asked to fetch mom’s jewelry, however, the husband bypasses the ice for the ice cream. The 30-second ad will air throughout the South and Midwest beginning today. Metzdorf, founder of Houston-based Metzdorf Advertising, perished in a fire aboard his boat in February. Blue Bell’s other recently produced spot written by Metzdorf will air next year, the client said. All future creative work will remain in-house.

Eisner to Target Maryland’s Deadbeat Dads

ATLANTA—The State of Maryland’s Child Support Enforcement Administration is expected to award its $6 million advertising contract to Eisner Communications, according to sources. The Baltimore agency outscored crosstown rivals The Campbell Group, Blakeslee Group and Trahan, Burden & Charles. Incumbent Carton Donofrio, which won the business in 1997, also participated. The account, which encompasses advertising, marketing and public relations, will run for three years, with two one-year renewal options.

C-K Readies Summer Campaign for Rexall

CHICAGO—Cramer-Krasselt plans to launch a campaign in August behind its newly acquired Rexall Sundown brands, an agency executive said. C-K’s Milwaukee office prevailed in a review for the $20 million account over six undisclosed finalists, a representative for the Boca Raton, Fla.-based Rexall said. The client worked with Crispin Porter + Bogusky in Miami last year, mostly on a project basis. The relationship was severed at the end of the year.

Citizens Bank Set to Appoint Rapp Collins

BOSTON—Citizens Bank is expected to name Rapp Collins for a wide-ranging $5-10 million direct marketing assignment, sources said. Theresa McLaughlin, Citizens’ executive vice president of marketing, on Friday said “Rapp Collins is certainly in the lead” among agencies that have been pitching, but she declined to confirm the New York shop’s selection. Arnold in Boston, lead agency for Citizens’ advertising, and Syracuse, N.Y.-based incumbent Sigma Marketing Group have been participating, but it is unclear if either reached the finals.

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