ONDCP Extends Agency Search for $150 Mil. Account

WASHINGTON—The White House Office of National Drug Control Policy said it has extended its contract with New York shop Ogilvy & Mather from April 4 until May 3 because a winner in its $150 million anti-drug media campaign has not yet been chosen. Ogilvy, lead shop on the account, is participating in the review, along with Bates, McCann-Erickson, Saatchi & Saatchi and Foote, Cone & Belding, all in New York. A decision is now due by the end of April.

Ex-Lowe Executive Seeks New Post

NEW YORK—Michael Silver, worldwide account head on Heineken at Lowe, left the agency two weeks ago, sources said. While many expected him to follow the $50-60 million account to D’Arcy Masius Benton & Bowles in New York, sources said he has a noncompete contract that is enforceable for one year from the date of his departure from Lowe. That contract may also prohibit him from joining Heineken, sources said. One source said Silver’s severance package from the agency runs through July. Silver is said to be looking for a position at agencies that have beer, beverage and car accounts. Heineken and Silver could not be reached.

Initiative Out of Sun’s $100 Mil. Media Consolidation

NEW YORK—Interpublic Group’s Initiative Media North America withdrew from Sun Microsystem’s $100 million global media consolidation, both companies confirmed. Initiative has handled a piece of Sun’s business for four years. “We feel that we’ve done good work for them in the past, but their business seems to be moving in another direction, so we decided not to continue into the next round,” an Initiative executive said, declining to elaborate. The remaining contenders vying for the Sun consolidated assignment are Aegis’ Carat and WPP’s Mediaedge:cia, both New York, as well as Bcom3’s Starcom in Chicago, said Karen Becker, director of global advertising and sponsorships for the Palo Alto, Calif.-based Sun. Pitches will be the week of April 15, with a decision shortly thereafter.

Account Activity

Labatt USA is considering two shops to handle U.S. ad duties on Beck’s beer, with the possibility of naming a single shop to handle the brand globally, sources said. Sources identified the agencies as Leo Burnett in Chicago, and the incumbent, Saatchi & Saatchi in New York. The review began [Adweek Online, March 7] after Interbrew acquired Beck’s. Burnett handles Interbrew brands such as Bergen Beer and Bass in parts of Europe. Executives from both Interbrew and Labatt’s are said to be involved in the review. In the U.S. last year, Beck’s received more than $7 million in major media support, according to CMR. The shops either declined comment or could not be reached. … Following a project to get mailing-equipment maker Pitney Bowes through last fall’s anthrax scare, WPP Group’s OgilvyOne in New York has picked up a business-to-business branding assignment from the Stamford, Conn., company. The first portion of the $12 million campaign began last October, when OgilvyOne was selected to produce a series of newspaper ads addressing mail security. The next phase of the campaign will appear sometime during the third quarter, said Peter DeNunzio, general manager at OgilvyOne.