Citizens Bank Set to Name Rapp Collins for Direct

BOSTON—Citizens Bank is expected to name Rapp Collins for a wide-ranging, $5-10 million direct marketing assignment, according to sources. On Friday, the client’s executive vp of marketing, Theresa McLaughlin, declined to confirm the New York shop’s selection but said, “Rapp Collins is certainly in the lead.” Arnold, Boston, Citizens’ lead media agency, and the Syracuse, N.Y.-based incumbent, Sigma Marketing Group, have been participating in the review, but it is unclear whether either agency has reached the final round.

Hill, Holliday Picks up Ad Chores for Castek

BOSTON—Hill, Holliday, Connors, Cosmopulos has picked up work for Castek Software, a developer of applications for the financial-services industry. The Toronto-based client selected Hill, Holliday following a review of undisclosed agencies. The value of the account was not disclosed, but spending will likely be in the low to mid-seven figures. The Boston agency will create a multi media advertising campaign and will also handle design and media chores.

Allen & Gerritsen Makes Staffing Cuts

BOSTON—Allen & Gerritsen, the largest independently owned advertising agency in New England, dismissed at least half a dozen staffers last week. Andrew Graff, president of the Watertown, Mass., shop, said six staffers were let go because of an overall slowdown in spending among business-to-business clients. A&G grew 10 percent in 2001 to approximately $100 million in billings, and now employs about 90 people. Key clients include Allied Domecq, State Street Corp. and TJX’s HomeGoods.

Cronin Breaks Connecticut Lottery PSA

BOSTON—Cronin & Co. recently broke a public service announcement for the Connecticut Lottery. The spot from the Glastonbury, Conn., agency is part of a “Where the money goes” campaign to generate awareness of the lottery’s contributions to the state’s General Fund. In the commercial, faculty and students from the Univer sity of Connecticut’s School of Dental Medicine speak about the lottery’s support for the institution. It con cludes, “You can never underestimate the power of a smile.” The spot will run on network and cable stations in the state through May.

Ground Zero Gives Actors Roles for E!

LOS ANGELES—Ground Zero has launched a rebranding campaign for E! Entertainment Television tagged, “En joy the show.” Three spots, which broke during E!’s preshow coverage of the Academy Awards, feature actors reciting lines from famous films. The stars include Dustin Hoffman, who revisits his role in The Grad uate; Eric McCormack of Will & Grace, who delivers some of Vito Corleone’s dialogue from The God father; and Ving Rhames, who recites Robert De Niro’s Taxi Driver line, “You talkin’ to me?” In two upcoming commercials, Minnie Driver tackles a Hannibal Lecter scene from Silence of the Lambs and Lisa Kudrow re-creates a scene from Mommy Dearest.