Hotline

Grey Among Finalists for IRS Account

NEW YORK—Grey in New York is among the finalists in the Internal Revenue Service review, which also includes New York shops Young & Rubicam and Foote, Cone & Belding and the Atlanta office of BBDO, said sources. The client is expected to spend $80-100 million on all marketing—including traditional advertising—during the next five years [Adweek, March 25]. Final pitches were last week. Grey teamed with sister unit APCO, a public-affairs shop in Washington, for the pitch, sources said. The agency declined comment.

D’Arcy Closes in St. Louis

CHICAGO—D’Arcy’s decision last week to shut down its St. Louis office is expected to benefit the network’s outposts in Los Angeles and New York. Remaining assignments from M&M/Mars include Whiskas cat food and Uncle Ben’s Rice, which are expected to be shifted to D’Arcy Los Angeles; Skittles and Combos are slated to move to New York. The agency also has some Mead Johnson Nutritionals assignments. Some among the 40 employees left in St. Louis will be offered jobs elsewhere in the network, an agency representative said.

Bcom3 Report Details Revenue Sources, Publicis Deal

CHICAGO—Bcom3’s annual report with the Securities and Exchange Commission shows that nearly 25 percent of the company’s $1.9 billion in worldwide revenue came from two clients, Procter & Gamble and Philip Morris. The filing also touches on the Chicago holding company’s pending sale to Publicis Groupe, noting that a $90 million termination fee is to be paid by either company if it backs out of the deal. Publicis agreed to buy Bcom3 last month in a deal worth an estimated $3 billion.

PHD Wins $20 Mil. A&P Media Duties

LOS ANGELES—Omnicom Media Group’s PHD, New York, has won the estimated $20 million media planning and buying account for The Great Atlantic and Pacific Tea Company. The win is the shop’s first new business since a sweeping reorganization last month [Adweek, March 11]. PHD was awarded the business following a review against several undisclosed shops, in partnership with The LaRosa Isidore Group in New York, which won A&P’s creative account. The March incorporation of DaimlerChrysler’s dedicated PentaCom media unit into PHD will pay its first dividend on A&P, as the agency will service the client out of the former PentaCom’s Detroit office, now called PHD Detroit. PHD Atlanta will also do regional buys.

Cordiant Renegotiates With Banks

NEW YORK—Cordiant Communications Group is close to completing the renegotiation of its banking covenants meant to reflect the change in its operating performance. The London-based holding company said it reached an agreement with its banks that will amend covenants governing their principal borrowing facilities. The agreement in principle is subject to completion of full documentation by April 19. The changes will include new financial covenants for periods ending on and after Dec. 31, and will reflect CCG’s earnings collapse last year. In December, CCG issued a profits warning, projecting that revenue for 2001 would drop 9 percent. CCG plans to announce its 2001 preliminary results, along with new financing-arrangement details and increased financing costs and fees, shortly after the agreement is complete.

Coors Unveils New Work From FCB

CHICAGO—New ads for Coors Brewing were shown to distributors last week. The Golden, Colo., brewery’s chief marketing officer, Ron Askew, who took the post last year, had demanded and received a new lineup of work from lead agency Foote, Cone & Belding in Chicago. FCB’s work for Coors Light is tagged, “Rock on,” and positions the beer as octane for high-energy socializing. Creative is party shots and music from artists such as Barenaked Ladies and Dr. Dre. Work for Coors Original positions it as the beer for a “Guys night out,” and features stars that include Charles Barkley and Kid Rock.

Gaynor Returns to FCB

DETROIT—Kim Gaynor, a key agency player on Chrysler when it was at Bozell and then Foote, Cone & Belding, has taken a post with what remains of FCB’s office in Southfield, Mich., now a two-person shop. An FCB representative in New York said the office currently does not have any accounts and is essentially a field office. Gaynor left FCB in late 1999 for a top position at the Zap Me! Corp.

Newswire Roundup

TBWA\Chiat\Day has landed a creative project from GNC, which spent nearly $30 million last year, according to CMR. The assignment grew out of TBWA\C\D’s pitch for Rexall Sundown, a GNC sister company (Both are subsidiaries of Royal Numico N.V.). Rexall awarded its $15 million account to Cramer-Krasselt in Milwaukee. …



Finalists for DeVry Institute’s $25-35 million business are Cramer-Krasselt, DraftWorldwide and OgilvyOne, all Chicago. The incumbent on the Oakbrook Terrace, Ill.-based account was Brown Marketing Commun ications in Chicago. … Robert Mondavi named five finalists for its $15 million account, sources said. They are GSD&M in Austin, Texas, The Richards Group in Dallas, Venables, Bell & Partners in San Francisco, and Los Angeles shops Deutsch and Dailey & Associates, the incumbent. A decision is due this month. … Arnold last week won Dunlop Tire’s North American ad account following a review. In the same pitch, Amsterdam shop 180 retained European duties. Bartle Bogle Hegarty was a finalist. Global spending will be $25-30 million, with the North American push receiving the lion’s share. … Four creatives who left Leapnet after the company closed its ad practice have launched a new shop called The Royal Order. Partners in the venture are David Hernandez, Rich Giuliani, Mike Diedrich and Phil Siegert.