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Conflict Concerns Spur FCB’s Hyundai Exit

LOS ANGELES—Foote, Cone & Belding’s exit from the creative portion of Hyundai Motor America’s review came at the behest of the agency’s parent company, the Interpublic Group, according to FCB Southern California president Jim Harrington. “This was a decision made by Interpublic, and we will abide by that decision,” Harrington explained. Sources said IPG officials were concerned that the Korean carmaker would pose a conflict with General Motors, whose accounts are divided among several IPG shops.

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