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Quorn Foods Accused of Misleading Labeling BOSTON—The Center for Science in the Public Interest, a consumer-rights group, has filed a complaint with the U.S. Food & Drug Administration against Quorn Foods, a manufacturer of meat-substitute food products. The group alleges the company "deceptively" labeled the line of products a "mushroom-based" food, even though the food is derived from a different type of fungus. A $10 million TV and print campaign is scheduled to roll out via Decker, Glastonbury, Conn., later this year. Decker representatives did not return calls. Stonyfield Farm Breaks Print, Broadcast AdsBOSTON—Stonyfield Farm broke a TV spot during last night's Academy Awards broadcast on ABC. The spot, created by eFlicks Media in Boston, features the company's CEO, Gary Hirschberg, eating the yogurt and touting its lack of synthetic growth hormones, starches and additives. The campaign continues the client's "Yogurt on a Mission" tagline that was used last year in ads featuring filmmaker Ken Burns, singer Olivia Newton-John and actress Kelly Preston. Print and radio are also in the mix; media chores are handled by Carat Freeman, Newton, Mass. The Londonderry, N.H.-based client spent about $2 million in 2001 on ads, per CMR. Maxfli Moves From Mullen to Erwin-PenlandATLANTA—Maxfli Gold has awarded its advertising business to Erwin-Penland. Work includes Maxfli's line of golf balls and Slazenger sportswear. Mullen/LHC in Winston-Salem, N.C., won the $10 million account in a late 2000 review. That competition included seven Southeastern shops and GSD&M in Austin, Texas. Sources said the Greenville, S.C., client split with Mullen/LHC last month because most of that shop's original management team had left the agency. The golf-ball manufacturer has a history of going from one shop to another. Prior to Mullen, the business had been at Atlanta agencies BBDO and J.Walter Thompson. FCB Withdraws From Hyundai CompetitionLOS ANGELES—Foote, Cone & Belding has withdrawn from the competition for the creative portion of Hyundai Motor America's $160 million account, according to consultant Select Resources International, West Hollywood, Calif. The shop's San Francisco and Irvine, Calif., offices had been pitching the business together. "This was a decision made by Interpublic, and we will abide by that decision," said FCB Southern California president Jim Harrington. He referred questions to an Interpublic representative, who declined comment. Still remaining in the pitch are the incumbent, Bates USA in Irvine, Calif., Publicis in the West, Seattle, Publicis & Hal Riney, San Francisco, and The Richards Group, Dallas. GSD&M Debuts Kinko's CampaignDALLAS—GSD&M's latest TV effort for Kinko's implies that life can be tough for used-office equipment belonging to the company's competitors. The Austin, Texas, shop shows old copiers in down-and-out situations in three 15-second spots, themed, "Kinkos, tap into the network." The commercials bowed during the NCAA Men's Basketball Tournament on CBS.

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