OMD Adds ExxonMobil Fuels Business

LOS ANGELES—ExxonMobil awarded its fuels-marketing global media buying business to Omnicom’s OMD in New York, without a review, sources said. Fuels-marketing incumbent Publicis Groupe and Cordiant Communications’ Zenith Media, New York, continues to handle the client’s global lubes-marketing media buying. ExxonMobil spends more than half its total estimated $100 million-plus ad budget on fuels. OMD’s Omnicom sister DDB, New York, handles creative for the Fairfax, Va.-based client.

Mulholland Moves to D’Arcy

NEW YORK—Julie Mulholland, an account supervisor at Lowe, left the agency to join D’Arcy Masius Benton & Bowles last week as svp, group account director on the estimated $50-60 million Heineken USA account, a D’Arcy representative confirmed. She reports to Cory Basso, general manager of D’Arcy New York. Heineken split with Lowe earlier this year. Another 8-10 account managers and media planners at Lowe are also expected to migrate to D’Arcy, sources said.

Mediaedge:cia Completes Management Restructuring

NEW YORK—WPP’s Mediaedge:cia has announced the completed formation of its global management structure, following the merger between Tempus Group’s CIA Medianetwork and The Media Edge, which began in November 2001. The regional management structure in North America, Asia Pacific and Latin America is now confirmed, with Steve Lanzano heading up North America, Mark Austin heading Asia Pacific, and Latin America continuing with its current management of David Byles and Bill Colantuono. In Europe, Middle East and Africa (EMEA), Dominic Grainger, previously COO of CIA Worldwide, will take on the role of managing director, supported by Hakan Gustavson as COO/CFO. Mainardo de Nardis will take on the additional role of chairman of EMEA. The company also said that Hans Germeraad, CEO, EMEA, has decided to leave Mediaedge:cia.

Account Activity

Pharmacia has shifted its NasalCrom brand to roster shop Avrett Free Ginsberg in New York without a review, the agency confirmed. Arnold McGrath in New York had handled the estimated $3-5 million business. … Software company PTC, formerly Parametric Technology, has chosen Mullen for its $10-15 million advertising account. There was no review. The client, in Needham, Mass., most recently used Philip Johnson Associates, Cambridge, Mass. … The Other Agency, Newton, Mass., won the review for RSA Security’s $4-5 million ad account, besting Boston shops Greco Ethridge Group, Kelley Habib John, Nitrogen Marketing and Velocity Advertising to win RSA, the client said. RSA had worked with Donovan Group, Watertown, Mass., which closed last year.

For the Record

HBO said last week that it has decided not to pursue a relationship with Berlin Cameron/Red Cell. Also, the assignment at issue was worth “five figures,” not $7-10 million, as previously reported [Adweek, March 11], according to a client representative.