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OMD Adds ExxonMobil Fuels Business
LOS ANGELES—ExxonMobil awarded its fuels-marketing global media buying business to Omnicom’s OMD in New York, without a review, sources said. Fuels-marketing incumbent Publicis Groupe and Cordiant Communications’ Zenith Media, New York, continues to handle the client’s global lubes-marketing media buying. ExxonMobil spends more than half its total estimated $100 million-plus ad budget on fuels. OMD’s Omnicom sister DDB, New York, handles creative for the Fairfax, Va.-based client.
Mulholland Moves to D’Arcy
NEW YORK—Julie Mulholland, an account supervisor at Lowe, left the agency to join D’Arcy Masius Benton & Bowles last week as svp, group account director on the estimated $50-60 million Heineken USA account, a D’Arcy representative confirmed.
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