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Wieden Becomes Pizza Hut’s Second Shop
NEW YORK—Wieden + Kennedy has been named Pizza Hut’s secondary agency, handling limited-time offers. The Portland, Ore., shop bested Cliff Freeman and Partners, Ogilvy & Mather and Saatchi & Saatchi, all New York, said sources. BBDO in New York continues as lead agency on Pizza Hut, which spends about $140 million on measured media annually.
Cisco Names 3 Finalists
SAN FRANCISCO—Cisco Systems selected three finalists in the review for its estimated $50-60 million account.
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