Hotline

Richards Group Survives Hyundai Cut

DALLAS—The Richards Group is one of five finalists vying for the creative portion of Hyundai Motor America’s $160 million account, according to Select Resources International in West Hollywood, Calif., which is conducting the review. The Dallas agency joins Foote, Cone & Belding in Irvine, Calif., and San Francisco; Publicis & Hal Riney in San Francisco; Publicis in the West in Seattle; and incumbent Bates USA West in Irvine. Shops not advancing include Grey in Los Angeles; Hill, Holliday in San Francisco; Wieden + Kennedy in Portland, Ore.; Campbell Mithun in Minneapolis; and The Martin Agency in Richmond, Va. Finalists are expected to meet with the Fountain Valley, Calif.-based client the week of March 18 for work sessions. Presentations will be held early next month. A decision is expected by the end of April.

Loomis Parts With Community Coffee

DALLAS—The Loomis Agency has ended its relationship with Community Coffee Company. The move comes less than 10 months after the Dallas agency won the client’s estimated $3 million account in a review encompassing more than 70 shops. Loomis president Mike Sullivan said the decision to part with the Baton Rouge, La.-based client was based on several factors, including the company’s decision to move away from mass media. “The account we won turned out to be very different from the account we wound up with,” Sullivan said.

Campbell-Ewald Picks Up SeaWorld

CHICAGO—Busch Entertainment assigned its $10-15 million SeaWorld account to Campbell-Ewald Advertising, the company confirmed last week. The theme park unit of Anheuser-Busch in St. Louis sought ideas for new creative concepts for the marine attraction from both roster shops and outside agencies [Adweek, Feb. 18]. The Warren, Mich., agency, which is not an A-B roster shop, won over finalist DDB Chicago. Incumbent GSD&M in Austin, Texas, was involved earlier in the review.

Matthews/Mark to Unveil New Golf Ball

LOS ANGELES—A new long-distance golf ball is the subject of new television and print advertising from Matthews/Mark. Callaway Golf’s HX ball will be introduced beginning March 15 with TV spots during major tournaments and on the Golf Channel. Spending figures for the campaign were not available. TV commercials by the San Diego shop show fast-paced montages that include computer-generated technical images and a view of a testing device that simulates a golf drive.

Austin Kelley Introduces 2 Campaigns

ATLANTA—New work from Austin Kelley Advertising for The Atlanta Journal-Constitution and ajcjobs.com broke this month. For the newspaper’s on-line job site, the Atlanta agency targeted young job seekers with a series of print and billboard efforts that appealed to the demographic’s cynical work ethic. One billboard states, “Ideal for those who work in hell. Or one of its many satellite offices.” Another reads “Trade in those lowlife, backstabbing co-workers—for a brand new spanking batch of new ones.” Brand advertising for the daily includes a new tagline, “It’s your life. Read about it.”