The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Sony Awards Media to Universal McCann

NEW YORK—Universal McCann was tapped to handle media planning and buying for Sony Corp. in North America, which consolidated the estimated $600 million account after a review. The New York agency was one of three roster shops that participated. The others, Starcom MediaVest, Mediaedge: CIA and OMD (pitching with TBWA\Chiat\Day in Playa del Rey, Calif.)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in