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Universal McCann Takes Sony’s $600 Mil. Prize

NEW YORK—Universal McCann has been tapped to handle media planning and buying for Sony Corp. in North America. The client consolidated the estimated $600 million account following a review of roster shops. Starcom MediaVest, Mediaedge: CIA and OMD, which pitched with TBWA\Chiat\Day in Playa del Rey, Calif.,

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