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Carat Wins $400 Mil. Hyundai, Kia Media Business

CHICAGO—Aegis Group-owned Carat in New York has been tapped by Hyundai Motor Co. for the Korean auto maker’s estimated $400 million Hyundai/Kia Motors America U.S. media account, sources said. Carat beat independent Horizon Media in New York in the final round of a review. Incumbent Bates USA West in Irvine, Calif., was not invited to defend. Bates still handles creative for Hyundai. Kia’s media buying incumbent, Omnicom’s OMD in New York, also did not defend.

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