The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Opel Gets New European Image

DETROIT—McCann-Erickson, Frankfurt, Germany, has created a new European image campaign for General Motors’ Opel unit. TV spots launch in February and feature the Opel Astra Cabrio and Opel Zafira. The new tagline is: “Opel. Fresh thinking for better cars.” Print ads will be more product-oriented.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in