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Chili’s Pairs With ‘N Sync at Golden Globes
DALLAS—Chili’s Grill & Bar launched a multimillion-dollar campaign on Sunday’s Golden Globes telecast, debuting one of three spots featuring ‘N Sync. The group performs Chili’s “Baby-back ribs” jingle in the ads, which were created by GSD&M of Austin, Texas. The spots kick off a major cross-marketing agreement between the performers and Dallas-based Chili’s, with the restaurant serving as the major sponsor of ‘N Sync’s next tour.
Crispin Porter + Bogusky in Ikea’s Finals
ATLANTA—Crispin Porter + Bogusky is a finalist in the review for Ikea’s $50-60 million account.
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