Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Chili’s Pairs With ‘N Sync at Golden Globes
DALLAS—Chili’s Grill & Bar launched a multimillion-dollar campaign on Sunday’s Golden Globes telecast, debuting one of three spots featuring ‘N Sync. The group performs Chili’s “Baby-back ribs” jingle in the ads, which were created by GSD&M of Austin, Texas. The spots kick off a major cross-marketing agreement between the performers and Dallas-based Chili’s, with the restaurant serving as the major sponsor of ‘N Sync’s next tour.
Crispin Porter + Bogusky in Ikea’s Finals
ATLANTA—Crispin Porter + Bogusky is a finalist in the review for Ikea’s $50-60 million account.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in