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Ikea Goes to 3 for Final Round
BOSTON—Ikea last week named Berlin Cameron/Red Cell, New York, Crispin Porter + Bogusky, Miami, and Goodby, Silverstein & Partners, San Francisco, as finalists in the review for its $30-40 million ad account. Incumbent Carmichael Lynch of Minneapolis, which held the account for less than a year, is not defending.
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