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Suntory Water Narrows Agency Search

ATLANTA—Suntory Water Group has cut its agency search to four shops. Cole Henderson Drake, Creaxion, Match and Fletcher Martin Ewing, all in Atlanta, presented creative assignments to the client last week. Incumbent Fricks/Firestone in Atlanta did not participate. A decision is expected in late January. Billings for Suntory are undisclosed. Sources said work in 2002, which would be limited to strategic planning and creative for the Crystal Springs brand, would likely increase when media buying responsibilities are added in 2003.

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