Schultz Out at Initiative Media

LOS ANGELES—Lou Schultz, chairman and CEO of Initiative Media Worldwide, is stepping down after two years at the helm of the Interpublic Group of Cos.’ global media network, sources said. He is expected to remain with IPG in an as-yet-undecided role. No replacement was named. Initiative has struggled in new business for more than a year, and parted with flagship client The Walt Disney Co. in a $500 million media consolidation won by Starcom last month. Neither IPG chairman John Dooner nor Schultz were available for comment Friday.

Matthews/Mark President Exits

LOS ANGELES—Michael Mark, president and creative director of Matthews/Mark in San Diego, left in mid-December to pursue other interests, the agency said last week. He had been at the shop for nearly four years. “It’s sad to see him go, but it certainly is not disastrous for us,” said agency CEO Jim Matthews. Separately, Matthews/Mark has moved to San Diego’s NBC building on Broadway. The shop claims $45 million in billings.

CIA Out of Hyundai Review

LOS ANGELES—Mediaedge: CIA, New York, was cut from the list of contenders for Hyundai and Kia’s combined $500 million U.S. media buying review, sources said. The media shop was initially invited to pursue the Asian car maker’s business when it was independently owned. Following the completion last month of WPP’s purchase of former CIA parent Tempus Group and the merging of CIA and WPP’s Media Edge, CIA faced conflict hurdles. WPP media entities handle Ford and Ford division Jaguar. Sources said the holding company would not have allowed CIA to pursue the business. The remaining contenders are Aegis-owned Carat and Horizon Media, both New York. A decision is expected this month.

Adobe Reviews Direct-Marketing Account

LOS ANGELES—Adobe Systems’ $5-8 million direct-marketing account is in review, confirmed Select Resources International in West Hollywood, Calif., which is overseeing the process. Approximately a dozen undisclosed shops have been contacted, including incumbent Rapp Collins, Dallas, which is expected to defend. The San Jose, Calif.-based network publisher expects to reach a decision by early April.

Advanced Micro Devices Names 6 Semifinalists

LOS ANGELES—Advanced Micro Devices chose six semi finalists in the review for its $25-30 million consolidated global account, according to Select Resources International, which is managing the review. They are: D’Arcy Masius Benton & Bowles, Los Angeles; DDB, McCann-Erickson and Young & Rubicam, all in San Francisco; Leo Burnett’s LB Works, Chicago; and Lowe, New York, said Catherine Bension, president of SRl in West Hollywood, Calif. Those shops will pitch in conjunction with their offices in other key regions around the world, Bension said. Hill, Holliday, Connors, Cosmopulos, Boston, and Publicis in London have handled the domestic and European accounts, respectively. Agencies will meet with the Sunnyvale, Calif., microprocessor manufacturer next week. A decision is due by the end of February.