Time Warner Cable Division Picks Jennings

ATLANTA—Jennings & Company has won the account of Time Warner Cable’s Raleigh division. The Chapel Hill, N.C., shop topped Howard, Merrell & Partners and The Tate Agency, both in Raleigh, N.C., in a review. Billings are estimated at $2-3 million. Jennings will produce print, broadcast and direct marketing campaigns promoting TWC’s Road Runner online and digital cable services. The agency will also launch News 14 Carolina, a 24-hour news channel service. Time Warner Cable is headquartered in New York.

West & Vaughan Adds Pair of Assignments

ATLANTA—West & Vaughan has acquired creative assignments from Ericsson North America and Swifty Serve Corp. The Raleigh, N.C., shop will provide Ericsson with corporate marketing support. The mobile phone network specialist is located in Research Triangle Park, N.C. Swifty Serve, a chain of 600 convenience stores based in Durham, N.C., has hired W&V to develop internal branding programs. Billings are undisclosed.

Peanut Board Bolsters Marketing Team

ATLANTA—The National Peanut Board has hiredSlingshot. The Atlanta market research and brand strategy firm will assess the effectiveness of the board’s marketing communications programs. Lawler Ballard Van Durand of Birmingham, Ala., handles advertising for the organization. The NPB promotes the interests of Southeastern and Southwestern peanut farmers. Golin/Harris in Atlanta provides public relations support.

Cafe Enterprises Consolidates at Erwin

ATLANTA—Erwin-Penland has added the account of Cafe Enterprises, parent company of the Fatz Cafe andJ. Jr.’s Filling Station & Grill restaurants. The Greenville, S.C., shop will provide print and television creative, media placement, in-store materials, promotions and public relations for the Taylors, S.C.-based client. Cafe Enterprises had previously assigned marketing duties to a number of undisclosed local agencies, according to client president and chief executive officer Bill Burton.

Sale of Boston Red Sox Is Questioned

BOSTON—Massachusetts Attorney General Tom Reilly said the U.S. Congress should probe the pending sale of the Boston Red Sox to a group that includes Arnold chairman Ed Eskandarian and is led by outgoing Florida Marlins owner John Henry and Hollywood producer Tom Werner. That group bid $700 million for the team, $90 million less than a rival New York faction, prompting accusations that Major League Baseball Commissioner Bud Selig influenced Red Sox ownership to accept the Werner bid. Reilly asked Congress to take up the issue as part of ongoing hearings into MLB’s anti-trust exemption.

Richards Breaks TV Ads for Florida Citrus

DALLAS—The Richards Group introduces its first work for the Florida Department of Citrus today. Two 30-second commercials by the Dallas agency will appear on morning network television. The $20 million campaign will air over the next six months.