Hotline

AT&T Wireless Decision Makers to LeaveNEW YORK—Two AT&T Wireless executives who were key in the decision to award Ogilvy & Mather the company's estimated $400 million global account resigned from the company last week, sources said. Phil Jacobus, vp of advertising, was based in West Palm Beach, Fla., and Deborah Stymest, an ad manager, was in Basking Ridge, N.J. Sources said they worked closely with Ogilvy account chief Shona Seifert, who herself is leaving to become president of the New York office of TBWA\Chiat\Day [see Newswire, page 20]. Ogilvy landed the account in July after a review. The client could not be reached. Lowe Seeks New Chief on Healthcare BusinessNEW YORK—Lowe in New York is looking for a new account chief to run its Lowe Healthbrands unit following the resignation of unit president Richard Pounder last week. Pounder did not specify his future plans, said U.S. CEO Paul Hammersley, who is searching both inside and outside the agency for a successor. Pounder, who also has worked at BBDO and Saatchi & Saatchi, declined comment. Also last week, Amy Saks, a copywriter in Healthbrands, resigned. The unit's clients include McNeil Consumer Healthcare and Novartis. Nestlé Realignment Postponed NEW YORK—Nestlé has put on hold plans to shuffle assignments on its pet foods brands, sources said, the last straw in a global realignment that began last summer. Roster shops are focusing on other Nestlé assignments, and no decision will be made on pet foods for several months, a source said. Previously, the shops thought the pet foods question would be resolved once Nestlé completed its acquisition of Purina—a deal that's now done. Nestlé's roster of global networks includes McCann-Erickson, J. Walter Thompson, Publicis, Lowe and Ogilvy & Mather. A-B Changes 'Heroes' Tag for Bud LightCHICAGO—Anheuser-Busch's award-winning radio campaign for Bud Light has a new tagline: "Real men of genius." The previous tag was "Real American heroes." Created by DDB in Chicago, the ads sarcastically honor obscure professionals such as "Mr. Foot-Long Hot Dog Inventor." Ads produced since the Sept. 11 terrorist attack continue in the same vein but with the new tag. A client representative declined to elaborate on the switch. Senior Exec Shake-Up at Ogilvy in CaliforniaLOS ANGELES—Co-president Angus Fraser and several senior-level executives at Ogilvy & Mather in Culver City, Calif., have been laid off in an effort to cut costs, sources said. In addition to Fraser, who returned to England, Sam Hershfield, senior partner, director of client services, left late last year. The shop's personnel and finance functions will be absorbed by sister shops within WPP Group, sources said. In the past year, the shop has trimmed its staff from 120 to about 50. The office will be managed by Rick Roth, senior partner, worldwide client services director on Kraft and Miller Lite at Ogilvy in New York, who will now divide his time between New York and Los Angeles. He adds the title of co-president, managing director in L.A. Joe McDonagh remains co-president, executive creative director.

Brand Marketing

Hotline

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff