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Pharmacia Upjohn Seeks Shop for $50 Mil. Account

NEW YORK—Pharmacia Upjohn has launched a $50 million review, which includes two over-the-counter products and one personal-care product, sources said. The review is being handled by New York-based consultancy Mark Rothman & Associates.

Heineken to Break New Ads Via Lowe Lintas in 2002

NEW YORK—Heineken will continue the “It’s all about the beer” campaign and introduce a 24-ounce keg can in 2002, sources said.

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