Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

ChevronTexaco Plans Agency Consolidation

DALLAS—Newly merged ChevronTexaco Corp. said it is reviewing the capabilities of more than a dozen roster shops to prepare for a global consolidation of the two entities’ ad accounts. An internal committee formed by the San Francisco-based oil company met last week to discuss the consolidation. Several roster agencies said they completed request-for-information forms, but have not been told if pitches will follow. New assignments will be made in early 2002. Chevron’s domestic roster shops include Brouillard Communications and Y&R, both in San Francisco; Tex aco’s include BBDO and Bates Southwest in Houston.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in