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Boone/Oakley Rides With General Tires

ATLANTA—Boone/Oakley has been tapped to handle advertising for the General Tires brand of Continental Tire North America. The Charlotte, N.C., shop acquired the business as a result of work it produced for the parent firm. Billings are undisclosed. Work involves national outdoor, print and radio that will break in second-quarter 2002.

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