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Arnold and EMC ‘Restructure’ Terms

BOSTON—Arnold and EMC have “restructured” their relationship “in light of economic reality,” a representative from the data storage company said last week. The representative did not elaborate, but sources said EMC revised its projected 2002 ad spending downward and renegotiated a lower retainer with Arnold. Options such as changing shops or pulling some work in-house are being considered, sources said, though the representative strongly reaffirmed the client’s faith in Arnold and stressed that no review or change of agency is imminent.

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