Dentsu Sets IPO Share Price

CHICAGO—Dentsu Inc. has set a pre-market price of $3,410 a share for its initial public offering of 135,000 shares, giving the IPO a value of $460 million. The IPO, which will boost the company’s market capitalization to$4.7 billion, is set for Nov. 30 on the Tokyo Stock Exchange. Dentsu, partially owned by Kyodo News and Jiji Press Ltd., holds a 22 percent stake in Bcom3 Group, parent company of Leo Burnett and D’Arcy Masius Benton & Bowles.

Foley Buys Out Sackett in Minneapolis

CHICAGO—Foley Sackett in Minneapolis will change its name to The Foley Group. John Foley, founder and director of client services at Foley Sackett, bought out his partner, Ron Sackett. The shop will retain its client roster, which includes the Minnesota State Lottery’s $9 million account. Sackett said he plans to launch a new agency early next year.

DDB Employs Skynyrd for Busch

CHICAGO—DDB uses the Lynyrd Skynyrd song “Simple Man” in four new spots for Anheuser-Busch’s Busch and Busch Light brands. The 30-second ads maintain the “Head for the mountains” tagline and continue to use shots of the beer being pulled from icy mountain streams. The song was chosen to contemporize the advertising, said Keith Levy, director of marketing for Busch brands at the St. Louis brewer. “Simple Man” was released in 1973. A-B spent $20 million on Busch last year, according to CMR.

Metzger Adds Client-Services Job at McCann

DETROIT—Charlie Metzger has added the title director of client services to his responsibilities at McCann-Erickson, Troy, Mich. Metzger was named director of business and resource development in September 2000. His responsibilities now include overseeing new-business development and agency-resource management. He also assumes management responsibility for all non-General Motors accounts, including Delphi Automotive Systems, UAW/GM Partnership, Kroger Supermarkets Pres-tone and Michigan’s gas utility, Consumers Energy.

Burnett, Burrell Back McDonald’s Toy Promo

CHICAGO—McDonald’s broke a campaign that backs the chain’s Toys R Us Animal Alley toy line promotion. The work includes print ads and a TV spot. Leo Burnett handled traditional advertising, while Hispanic advertising was created by del Rivero Messianu Advertising, Miami, and African American work was done by Burrell Advertising, Chicago. The Oak Brook, Ill., fast-food chain’s promotion will run through Dec. 27.

C-K Among 3 Bumped by Mott’s

BOSTON—Mott’s narrowed its search for a new agency to four finalists: North Castle Partners, Stamford, Conn.; The Martin Agency in Richmond, Va.; Wolf Group; and incumbent Moss/Dragoti, both New York. Cramer-Krasselt, Chicago, and New York agencies D’Arcy Masius Benton & Bowles, Gotham and Kaplan Thaler Group had been semi-finalists for the Stamford, Conn.-based unit of Cad-bury Schweppes.