Hotline

Contenders Emerge in 7-Eleven Review

DALLAS—7-Eleven has visited five or six agencies in preparation for a further round of credentials and chemistry meetings in early December. Sources said the contenders include GSD&M in Austin, Texas; Deutsch and Wieden + Kennedy; both in New York; and The Richards Group in Dallas, which has handled projects for the client in the past. One or two additional agencies remained undisclosed. A representative of 7-Eleven declined comment on the process, but a source said that the retailer reached out to agencies whose advertising they liked and which had a similar consumer target of 18- to 49-year-old males. The next round of meetings will take place at 7-Eleven’s headquarters in Dallas. A cut to three shops is expected in mid-December, with a final pitch (either creative or strategic) scheduled for the first week of January.

Jordan Introduces Healthy Heart Center

DALLAS—Jordan Associates has rebranded the cardiac department of client Deaconness Hospital as the Healthy Heart Center. The campaign includes the development of a new logo along with local broadcast television, outdoor boards and brochures. The Oklahoma City agency developed several television commercials. Each spot depicts people engaged in unhealthy behavior, such as a young boy sitting glued to his television and a construction worker borrowing a cigarette. A voiceover states that the No. 1 killer in America is not cancer as an alarm clock flashes “Wake up” in LED letters.

Starz Awards Creative Account

SAN FRANCISCO—Starz Encore Group has awarded the creative portion of its $40 million account to TBWA\Chiat\Day here. The Englewood, Colo.-based company provides cable television and satellite-delivered premium movie channels. Its 15 channels in the U.S. include Starz! and Encore. The other review finalist was McCann-Erickson in New York. The creative account was previously handled by The Richards Group in Dallas, which held the business since 1997. Richards did not defend the account. The media portion of the business is handled by Media Planning, formerly known as SFM Media, in New York.

S.C. Lottery Picks Another Winner

ATLANTA—In yet another surprising turn for the South Carolina Lottery, the state’s Material Management Office has awarded its advertising contract to Newman Saylor & Gregory. The Columbia, S.C., agency won the$7-8 million business in what state lottery chairman John C.B. Smith called a “shoot-out” among the three original finalists: Erwin-Penland, Greenville, S.C; Rawle Murdy Associates, Charleston, S.C.; and NS&G. In September, Erwin-Penland was declared the winner. But when second-place finalist Rawle Murdy demanded a review of the scoring methods used by the state, the contract was redirected to that agency. E-P protested the decision. In an effort to reach an agreement quickly, state and lottery officials decided to hear new presentations and selected the only agency that had not yet “won” the lottery. New broadcast creative is scheduled to break statewide on Dec. 17.