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Creative Agency Opens in New OrleansDALLAS—The Peer Group has opened its doors with creative assignments from both health plan provider OHP and Singer Kitchens. Fred Peer, most recently an art director at Zehnder Communications, is the principal at the New Orleans shop. The agency will offer a full range of advertising services to clients, he said, by teaming with other specialists. "This isn't really a new concept; it's just something that hasn't been done in New Orleans very much," Peer said. "We can pick and choose who will be the best for any of our clients." Witherspoon Bows Ads, Celebrates ReturnDALLAS—Witherspoon Advertising and Public Relations has launched a patriotic print and outdoor campaign on behalf of The Star-Telegram. Ads focus on keeping the economy strong with images such as stacked shopping carts with text stating "First line of defense." The tag, "Freedom: Buy into it," is accompanied by a logo of an American flag with shopping bag handles. Witherspoon also held a homecoming party last week to commemorate returning to its refurbished offices. The Fort Worth facility was damaged last year by a tornado. Jordan Names Director of New BusinessDALLAS—Jordan Associates has appointed Hardy Watkins director of business development. Watkins arrives at the $70 million Oklahoma City agency from the Oklahoma City National Memorial, where he was director of programs and outreach in charge of education, volunteers, membership and development. Muppet Sells Shrimp for Long John Silver'sCHICAGO—Fallon enlists Pepe the King Prawn in a new national advertising push for Long John Silver's. The Minneapolis shop's television, print, radio and Internet effort, tagged "How can you resist?" depicts the extent to which the Spanish-speaking Muppet will go to prove he can be the "official spokes-shrimp" for the Lexington, Ky.-based restaurant chain. Billings for the campaign were not disclosed, but LJS spent $20 million on advertising last year, according to CMR. Gulf Power Switches to FitzgeraldATLANTA—Fitzgerald + Co. has won the marketing business of Gulf Power Co. The Atlanta shop landed the Pensacola, Fla.-based account in a credentials review against Mobile, Ala., incumbent Lewis Advertising and undisclosed agencies. Billings are less than $2 million. Euro RSCG Acquires Atlanta MarketerATLANTA—Euro RSCG Worldwide has acquired the Impact Group, a promotions specialist that focuses on event marketing. Impact, with $12 million in billings and clients such as Pepsi, Starbucks, Unilever, General Mills and Suzuki, will be renamed Euro RSCG Impact. For the RecordCartel Creativo won the national Hispanic marketing account of Capital One earlier this year. Principals of the San Antonio agency worked on the Southwestern Bell account while at Inventiva, also in San Antonio [Adweek, Oct. 29].

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