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Novartis Cuts to 3 for $250 Mil. Media Account

LOS ANGELES—Novartis has narrowed to three shops for its $250 million global media consolidation, sources said. Making the cut: WPP’s MindShare, one of the East Hanover, N.J.-based client’s incumbents; Bcom3’s MediaVest; and the team of Omnicom’s two media networks, Creative Media and OMD, all in New York, according to sources.

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