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WestWayne Nears Media Decision

LOS ANGELES—Horizon Media appears to be the favorite in WestWayne’s search for a media partner because “they have the capabilities and the personality fit,” said WestWayne president Jeff Johnson. The agency also continues to negotiate with co-finalist Carat’s Atlanta office, seeking more information on “real details about capabilities in buying network television and international and interactive media,” Johnson added.

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