Hill, Holliday Fashions Hancock Campaign

BOSTON—Hill, Holliday, Connors, Cosmopulos is in the final stages of editing commercials for John Hancock Financial Services that are set to break on Fox this month during the World Series. Gone is the six-year positioning line “Insurance for the unexpected. Investments for the opportunities”; no tag will be employed in the new ads, a client representative said. Neither agency nor client would disclose details, but sources said ads will continue to feature “affirmational, slice of life” vignettes that show how the company’s services can help people get through a variety of life situations. The client spent $20 million in 2000, per CMR.

LoJack Selects Semifinalists

BOSTON—LoJack has named semifinalists in the review for its advertising account. Competing are Hill, Holliday, Connors, Cosmopulos, Boston; Mullen of Wenham, Mass.; and New York shops Bates, Grey, Lowe Lintas & Partners and Margeotes/Fertitta + Partners. Boston’s Greenberg Seronick O’Leary & Partners has handled the business for about five years and is also competing. Pile and Co., Boston, is overseeing the current search. The Dedham, Mass., maker of stolen-vehicle recovery systems spent $6 million in 2000, according to CMR, but sources said the budget is likely to be $10-12 million next year as the client seeks to expand beyond its New England base.

Jordan McGrath Takes On Arnold Monicker

BOSTON—Jordan McGrath Case & Partners has changed its name to Arnold McGrath. Chairman and CEO Pat McGrath, president Stephen Badenhop and chief creative Rochelle Klein continue to oversee the New York-based agency, which employs 230 and claims billings in excess of $500 million. The shop was moved this year from the Euro RSCG network into Boston-based Arnold’s network in order to give the latter a viable New York presence. Both Arnold and Euro RSCG are units of Paris-based Havas Advertising. Arnold McGrath works for several Procter & Gamble brands, Hasbro, Novartis and others. Combined billings for all Arnold domestic branded offices now tops $2 billion.

Spring Named to Chair PR Unit

BOSTON—Micho Spring has been named chairman for the New England operations of public-relations agency Weber Shandwick. Spring had been president of Boston’s BSMG Worldwide, which was recently merged with Weber Shandwick’s operations in Cambridge, Mass. The firm employs 175 and projects annual revenue of $25 million.

Finlandia Chooses Bozell

NEW YORK—Bozell last week won the $10 million Finlandia vodka worldwide creative account. The New York shop beat out Arnold’s St. Louis office and Lowe Lintas & Partners in New York following pitches at the client’s Louisville, Ky., headquarters three weeks ago. The bulk of media planning and buying will continue to be handled by an in-house group at Brown-Forman, which owns 45 percent of Finlandia (the other 55 percent is owned by The Altia Group of Helsinki). Global marketing director Scott Reid, an 18-year Brown-Forman veteran, headed up the review. Jane Mass, chairman emeritus and former president at Earle Palmer Brown in New York, managed the process, which began in August.