The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
7-Eleven Begins Search for New Agency
DALLAS—7-Eleven began contacting agencies nationally last week about its $25-30 million advertising account. Bob Merz, director of marketing at the Dallas-based convenience store chain, said he will not be issuing a formal request for proposal or using a consultant. “I want to make this a real clean, focused and fast process,” Merz said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in