The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

GHG Takes $80 Mil. Celebrex Business

NEW YORK—GHG won creative duties on the professional-advertising and global-marketing portions of Pfizer and Pharmacia’s Celebrex account. Billings were estimated at $80 million, sources said. Media planning and buying is handled in-house. GHG bested the incumbent, Lyons Lavey Nickel Swift, Lowe McAdams Healthcare and Medicus Group, all in New York; and Torre Lazur McCann Healthcare in Parsippany, N.J.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in