GarciaLKS Wins Minority Portion of CDC

DALLAS—The team led by GarciaLKS has won Hispanic and Asian-American marketing duties for the Center for Disease Control and Prevention’s $125 million Youth Media Campaign. The San Antonio agency shared one of two minority contracts with African-American marketing specialist The A Partnership in New York. The size of both accounts has not been determined, said Luis Garcia, managing director of GarciaLKS. The eight-month review was won by the agency’s strategic approach, which was heavily event and grass-roots oriented. Said Garcia, “It’s about trying to create a movement.” GarciaLKS’ other CDC partners are AAAza, Los Angeles, for Asian-American projects; media group Admerasia in New York; Latino public relations firmMagnet Communications, Los Angeles; marketing company Triton Productions, Miami; and The Brain Group, New York, for strategic planning.

Southern Union Gas Chooses SF&P

DALLAS—Staats Falkenberg & Partners has been selected by Southern Union Gas to launch a public awareness campaign for the company’s gas conservation program. The selection followed a regional review of undisclosed agencies. Austin, Texas-based SF&P will create a print, radio and outdoor advertising campaign that will break locally this fall. The program will also include developing collateral and public outreach activities. Billings were not disclosed.

PetersGroup PR Adds Global Client

DALLAS—PetersGroup Public Relations has signed consulting firm Customer Operations Performance Center. The Austin, Texas, agency is charged with building name recognition for COPC here and in the client’s recently established Asia-Pacific, European and Indian offices. COPC specializes in customer contact and order fulfillment services.

Converse Hires Duffy Design

CHICAGO—Converse has tapped Duffy Design, a Fallon subsidiary, for an image overhaul of its sneakers. Duffy will be called upon to make the brand “relevant to today’s youth culture,” according to a company statement. Converse’s previous agencies were Arnold in Boston and Pyro Brand Development in Dallas. The firm, which filed for Chapter 11 bankruptcy earlier this year and was subsequently acquired by Footwear Acquisition, was not thought to be working with an agency. Converse is headquartered in North Reading, Mass.

Hill, Holliday Lands Red Roof

SAN FRANCISCO—Hill, Holliday, Connors, Cosmopulos has won the creative portion of the estimated $10-15 million account of Red Roof Inns. Hill, Holliday’s office in San Francisco bested TBWA\Chiat\Day, Playa del Rey, Calif.; Cramer-Krasselt, Chicago; and DeVito/Verdi, New York, in the pitch. Red Roof Inns’ previous agency, The Richards Group in Dallas, did not participate in the creative review, although it continues to handle media buying. Headquartered in Dallas, Red Roof has more than 330 properties, primarily in the Southeast, East and Midwest, and employs a workforce of 6,000.