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BK and McCann Split; IPG Shops Expand Duties

MIAMI—Burger King last week parted ways with McCann-Erickson in New York, which handled the adult portion of its roughly $400 million ad account. BK stopped short of officially calling a review or naming any new shops to its roster. The move follows an eight-person shakeup in BK’s marketing ranks. New personnel fill a broad range of research, menu development and media posts, all reporting to CMO Chris Clouser.

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