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Atlanta Shops Pursue Children’s Hospital

ATLANTA—Adair-Greene, Austin Kelley Advertising, Huey-Paprocki, Trone and 360 are among the Atlanta agencies in the hunt for the estimated $6 million marketing account of Children’s HealthCare. The Atlanta pediatric hospital was a client of Ogilvy & Mather here before that agency was absorbed into J. Walter Thompson last spring. A hospital spokesperson, while confirming that Ogilvy’s closing triggered the review, suggested the facility might extend its relationship with JWT.

Arnold Touts Midwest Department Stores

BOSTON—Arnold this week unveils its first multimedia image campaign for Target Corp.’s





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