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Y&R Bows New Work for Jaguar X-TypeNEW YORK—Young & Rubicam this week unveils a new campaign for the launch of Jaguar's X-Type, a new entry-level sedan that competes with the BMW 325. A new TV spot blends contemporary music with sleek images of the car, sources said. The effort also includes print ads and billboards, which borrow images from the TV spot, said sources. The theme: "The new Jag generation." The new model also is being promoted via Jaguar's sponsorship of Janet Jackson's world tour. To that end, filmmaker Spike Lee has produced a spot featuring Jackson and a black X-Type. Previous work from Y&R, which won global consolidated duties on the $100 million account earlier this year [Adweek, Feb. 12], employed the longstanding tag, "The art of performance." Court Overrules Cleveland Alcohol-Ad BanCLEVELAND—A U.S. district court recently threw out a City of Cleveland ordinance that restricted alcohol advertising. The U.S. District Court for the Northern District of Ohio determined on Aug. 10 that Cleveland's ban, which was enacted in 1999 and made it a crime to advertise alcohol on billboards or on other publicly visible signs throughout most of the city, violated the First Amendment. The court based part of its decision in Eller Media Co. vs. City of Cleveland on the recent Supreme Court Lorillard tobacco case, which said the Massachusetts tobacco-ad restrictions were overly broad.Publicis Hires Le NeveuLOS ANGELES—Steve Le Neveu is leaving TBWA\Chiat\Day this week, after nearly nine years at the agency, to head up account planning at Publicis in Seattle. Le Neveu, 44, most recently held the title of managing partner, director of account planning at TBWA\C\D's San Francisco office. When Le Neveu steps into his new post on Oct. 1, he will round out the shop's operating committee, which consists of co-presidents Randy Browning and Kevin Kehoe, and director of client services Annie Byrne. Le Neveu is charged with developing the account planning department, which currently contains only one other member, senior planner Christine Evans. Account ActivityThree undisclosed nonroster shops are set to pitch this week for creative and media duties on Dimetapp, the cold-relief brand from Whitehall-Robins, sources said. Six-year incumbent Young & Rubicam and its media arm, The Media Edge, both in New York, were not invited to defend the estimated $12 million account. In July, Y&R was eliminated from Whitehall-Robins' U.S. agency roster when the Madison, N.J.-based client shifted its estimated $80 million Advil account to roster shop Grey and put Dimetapp in review. … Aventis is shopping for an agency to handle its Nasacort nasal spray for allergies, the Bridgewater, N.J., company confirmed. Aventis spent $8 million on the brand from March through May, according to CMR. An Aventis representative declined to say who has handled the brand or give details on the review, which sources said may be close to completion. Aventis in March shifted its $50 million Allegra allergy brand to McCann-Erickson in New York from Leo Burnett.

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