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Boeing Down to 3 Shops

CHICAGO—Boeing cut to three contenders last week in the review for its $70 million account. Still in the hunt are incumbent Foote, Cone & Belding, BBDO and J. Walter Thompson, all Chicago. Leo Burnett, DDB and Ogilvy & Mather were cut. A decision is expected in October.

Bcom3 Merges Interactive Units

CHICAGO—Bcom3 is merging its interactive units, Giant Step and Novo, under the Novo banner in the U.S. and slashing staff by 30 percent, or about 100 employees, according to a representative at the Chicago-based holding company.





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