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Martin Launches Timberland ApparelATLANTA—The Martin Agency introduces Timberland's new line of branded apparel in a campaign breaking this week. The Richmond, Va., shop, which lost the $15-20 million account earlier this year, has crafted advertising for the clothing that plays off the question, "Would you do it again?" Ads will appear in Sports Illustrated, Men's Health, Esquire, GQ and other periodicals. Television breaks Oct. 1 on ESPN, Comedy Central and VH1. The client has been reviewing agencies for several months. Black Rocket/Euro RSCG, San Francisco; Fallon and J. Walter Thompson, both New York; and Carmichael Lynch, Minneapolis, are competing in the review. Crispin Creates Buzz for BMW's MiniATLANTA—Details continued to emerge last week regarding Crispin Porter + Bogusky's "Motoring" campaign in support of BMW's reintroduction of the Mini sports sedan [Adweek, July 30]. The Miami shop has crafted a print and promotional effort (TV advertising has not been decided upon) around "the life-affirming exhilaration ... [the] unifying religion" that is part of the car's mystique. The updated Mini and high-performance Mini Cooper S will hit the American market next March. Crispin's efforts will involve a media and guerilla marketing blitz that breaks in October. Dealers in the Southeast are already reporting long waiting lists of auto enthusiasts. Deutsch Drops Out of Universal ReviewNEW YORK—Deutsch has withdrawn from the review for the creative portion of Universal Studios' estimated $30-40 million theme parks account, an agency representative confirmed. Client representative Jim Yeager declined comment. The Orlando, Fla.-based client is seeking a shop to handle the client's theme parks business in both Los Angeles and Orlando. The remaining five contenders are: McKinney & Silver in Raleigh, N.C.; The Martin Agency in Richmond, Va.; The Richards Group in Dallas; Doner in Southfield, Mich.; and davidandgoliath in Los Angeles. Media planning and buying duties, handled by DDB in Los Angeles, are unaffected by the review, sources said. Creative RoundupATLANTA—Ivory has added Leaf Guard to its client roster. The Atlanta shop's television campaign, titled "Contraptions," will be released in September in Philadelphia, Atlanta, Detroit, Charlotte, N.C., and St. Louis ... Kilgannon McReynolds in Atlanta has unveiled its latest broadcast campaign for Attorneys' Title Insurance Fund of Orlando, Fla. One 30-second television commercial and two radio spots in English and Spanish target the Hispanic population in and around Miami. The humorous approach in the ads is intended to educate home buyers about the importance of using real estate attorneys in the buying and selling process ... Nasuti & Hinkle introduced its new TV spots for the University of Maryland football last week. The campaign, written by creative director Woody Hinkle and art director Frank Salonek, focuses on building a personality for the team. N&H creatives developed a faux television show hosted by stadium vendors Clancy Haskett and Perry Hahn.

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