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Universal Studios Briefs 6 Shops

NEW YORK—Universal Studios met with six agencies in Orlando last week in the $30-40 million creative review for its theme parks. The shops were: davidandgoliath, Los Angeles; Deutsch, New York; The Martin Agency, Richmond, Va.; McKinney & Silver, Raleigh, N.C.; The Richards Group, Dallas; and Doner, Southfield, Mich. Incumbent Messner Vetere Berger McNamee Schmetterer/Euro RSCG is not defending, sources said.

Pickett Advertising Acquires Rd/FOX

SAN FRANCISCO—Pickett Advertising has acquired fellow San Francisco shop Rd/FOX for an undisclosed sum.





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