Arnold Opts Out of Sam Adams
BOSTON—Arnold executives met with representatives from Boston Beer to discuss the client’s Samuel Adams Boston Lager business, but the agency has chosen not to move forward in the process. “We had a meet and greet with them … it never went beyond that,” said Melissa Lea, senior vice president at Arnold. The Boston agency apparently balked at submitting creative work to “rigorous testing” that involves a series of focus groups, a source said. Deutsch, New York, which works on PR for the client, has also spoken with Boston Beer about Sam Adams, sources said, but it is not known if the shop has submitted work. Deutsch declined comment. Client executives have not returned numerous calls.
Kay Named ECD at Earle Palmer Brown
NEW YORK—Woody Kay has joined Earle Palmer Brown’s office in Bethesda, Md., as executive creative director. Kay was previously chairman and creative director of Pagano Schenck & Kay, Boston, which two years ago was purchased by EPB parent Panoramic Communications. Earlier this year, PSK was absorbed into Panoramic’s New York operations.
Arnold Aligns With Irish Agency
BOSTON—Strengthening its foothold in the British Isles, Arnold has added Dublin-based Young Advertising to its growing family of worldwide partners. The 45-person agency, one of the larger shops in Ireland and already a unit of Arnold parent Havas Advertising, has been shifted from Havas’ Diversified Agencies Group to Arnold’s worldwide network. Boston-based Arnold gained New York operations in similar fashion earlier this year when Jordan McGarth Case & Partners was shifted from Havas’ Euro RSCG network to Arnold. Other Arnold holdings in the region include London shops WCRS and Partners BDDH.
Idea Group to Unveil 2001 Public Service Campaign
BOSTON—The Boston Idea Group, formerly known as the Advertising Club of Greater Boston, is getting ready to unveil its 2001 public service campaign for the Horizon Initiative. Ads created by Donovan Group, Watertown, Mass., promote the initiative’s mission to provide homeless children in Boston with educational play opportunities. Print, radio and TV ads running in local media feature the tag, “Helping hands for homeless children,” and the initiative’s telephone number for those interested in contributing.
Universal Briefs 6 on Theme Parks Business
ATLANTA—Six agencies have been briefed in Orlando this week by executives from Universal Studios, which is searching for a shop to handle its estimated $30-40 million theme parks business. Jim Yeager, a client representative, identified the agencies as Deutsch in New York, The Martin Agency, Richmond, Va., McKinney & Silver, Raleigh, N.C., The Richards Group in Dallas, Doner in Southfield, Mich., and Davidandgoliath in Los Angeles. M&K is an affiliate of Arnold, Boston. Three-year incumbent Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, also an Arnold sister shop, will not defend, sources said.
Arnold Opts Out of Sam Adams