Universal Contacts 6 for Theme Parks Business

NEW YORK—Six agencies were briefed in Orlando last week by executives from Universal Studios who are searching for a shop to handle its estimated $30-40 million theme parks business. Jim Yeager, a client representative, identified the agencies as Deutsch in New York, The Martin Agency in Richmond, Va., McKinney & Silver in Raleigh, N.C., The Richards Group in Dallas, Doner in Southfield, Mich., and davidandgoliath in Los Angeles. Incumbent Messner Vetere Berger McNamee Schmet-terer/Euro RSCG will not defend, sources said. Media planning and buying, handled by DDB in Los Angeles, are unaffected by the review, sources said.

Burnett Cooks With Jimmy Dean Foods

CHICAGO—Leo Burnett picked up Jimmy Dean Foods’ $10 million account after a review of undisclosed contenders. The Cordova, Tenn.-based account was previously at Berry-Brown Advertising in Dallas, which closed in December. Media planning was assigned to Starcom, which handles Jimmy Dean parent Sara Lee’s consolidated media buying. Burnett also handles Sara Lee’s $15-20 million Ball Park Franks business.

Michelob, Playboy Team in Sweepstakes

CHICAGO—Anheuser-Busch kicks off a Michelob Light and Playboy promotional sweepstakes today offering consumers a chance to win one of three grand-prize trips for two to Los Angeles to escort Playmates to Hugh Hefner’s New Year’s Eve party at the Playboy mansion. A full-page ad in the September issue of Playboy and a special promotion section on michelob.com will tout the sweepstakes.

Burnett Breaks Nutri-Grain Campaign

CHICAGO—Leo Burnett last week broke a campaign for Kellogg’s Nutri-Grain bar, repositioning the snack as a healthful breakfast food. Ads in the campaign depict people with donuts and cinnamon rolls attached to various parts of their bodies, with the tagline, “Respect yourself in the morning.” Billings were not disclosed. Kellogg’s spent $20 million on Nutri-Grain bars last year, per CMR.

Young Advertising Links with Arnold

BOSTON—Young Advertising has joined Arnold’s worldwide network. The 45-person shop in Dublin, Ireland, already a unit of Arnold parent Havas Advertising, moves to Arnold’s network from Havas’ Diversified Agencies Group. Young, which works with Ecco shoes, Mazda, Mercedes-Benz, Waterford Crystal and others, will retain its name and local director Brian Hayes. The shop’s non-equity affiliation with Leo Burnett ended six months ago due to a client conflict.

Wightman Joins MMB

BOSTON—McCarthy Mambro Bertino has hired Baysie Wightman as director of account planning at the 25-person startup. Wightman most recently held a similar post at the Boston office of Leo Burnett Technology Group, which closed its doors earlier this year. MMB’s key clients are Jiffy Lube and Boston Beer, though the latter has of late been soliciting creative ideas from outside shops for its flagship Samuel Adams Boston Lager account.